ARP is used to resolve 32-bit IP addresses into 48-bit local MAC addresses

Hiring managers who recruit Gatton MBAs told us during the interview process they compare students who earn an MBA straight out of a business undergraduate program with undergraduates, and also that such students won't get anywhere near the salary they are expecting.

a. true b. false

With advertising tracking research, after being shown a segment or stills of an ad, respondents are asked if they recognize the company in the ad, which measures:

A) memorability B) aided brand awareness C) unaided brand awareness D) brand and ad recognition