Disadvantages of strong brands include the following except:
a. can be expensive
b. can be copied by imitators
c. can trigger a backlash if company is inconsistent with brand message
d. requires a long-term commitment
e. customers become angry if company doesn't keep its promises
b
Business
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A price discount where the discount is based on the total quantity purchased over a given period, regardless of the number of lots purchased over that period, is
A) customer based. B) lot size based. C) supplier based. D) volume based.
Business
If you finance your business with debt, it is called equity financing
Indicate whether the statement is true or false
Business