When it comes to measuring outcomes, you should do all of the following EXCEPT ______.

A. be idealistic but be practical
B. establish a concrete benchmark
C. figure out a time frame
D. confuse measurements

D. confuse measurements

Communication & Mass Media

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In developing the body of the speech, speakers should draw upon the knowledge of the audience

Indicate whether the statement is true or false

Communication & Mass Media

When listeners react with behavior that demonstrates they listened to a message, they are

A) attending. B) selecting. C) understanding. D) responding.

Communication & Mass Media