Preference and loyalty strategies include providing information about warranties, customer service, and technical support
Indicate whether the statement is true or false
TRUE
Business
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For complex purchases, the buying center will typically decide what type of sourcing to use in the ________ stage of the business buying decision process
A) problem recognition B) information search C) alternative evaluation D) product and supplier selection E) postpurchase evaluation
Business
According to Alan Deutschman, crisis is a powerful impetus for change
a. True b. False
Business