The major influences on the buying process at General Aeronautics Limited include supply conditions and technological changes, which would both be categorized as ________ factors

The key to perceived-value pricing is to ________

A) reengineer the company's operations B) deliver more unique value than competitors C) adopt subtle marketing tactics compared to competitors D) deliver more value but at a lower cost E) invest heavily in advertising in order to convey superior value

Sample size and location have little impact on costs for ________

A) focus group interviews B) personal interviews C) mail surveys D) Internet-based surveys E) telephone surveys