Briefly describe the process of value-based pricing
What will be an ideal response?
The company first assesses customer needs and value perceptions. It then sets its target price based on customer perceptions of value. The targeted value and price drive decisions about what costs can be incurred and the resulting product design. As a result, pricing begins with analyzing consumer needs and value perceptions, and the price is set to match perceived value.
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Which statement(s) is (are) true with regard to the Linton yield technique?
I. It determines a cost per thousand dollars of life insurance per year. II. It requires dividing the premium into two components: the cost of insurance protection and savings. (a) I only (b) II only (c) Both I and II (d) Neither I nor II
How is appreciative inquiry distinct from other methods of change?
A) Appreciative inquiry builds on positive aspects instead of trying to change or improve problem areas B) Appreciative inquiry is based on positive reinforcement instead of forcing change C) Appreciative inquiry is driven by employees in a grassroots method instead of the top down approach used by the other methods D) Appreciative inquiry is the most recent approach to change and comes out of the positive psychology line of behavioral research