Alan tells Sherry that he will pay her $5,000 if she runs the Boston Marathon. Once Sherry starts running the marathon, Alan ________

A) can revoke the contract as informal verbal agreements are not binding
B) cannot revoke the contract
C) can reduce the money on offer
D) can only increase the money on offer

B

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How are the option and the land contract different?

a. irrevocability b. mutuality of contract c. lack of mutuality of obligation d. none of the above

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Deception is a serious ethical issue in marketing research and occurs in research studies when potential respondents:

A) are not told the true identity of the sponsor of the research B) are viewed during a study without their permission C) are told they will remain anonymous when they are not D) all of the above E) none of the above

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