What are typical objectives for sales promotions aimed at consumers, retailers, and the sales force?

What will be an ideal response?

Sales promotion objectives derive from communication objectives, which derive from basic marketing objectives for the product. For consumers, objectives include encouraging more frequent purchases or purchase of larger-sized units, building trial among nonusers, and attracting switchers away from competitors' brands. For retailers, objectives include persuading retailers to carry new items and more inventory, encouraging off-season buying, encouraging stocking of related items, offsetting competitive promotions, building brand loyalty, and gaining entry into new retail outlets. For the sales force, objectives include encouraging salespeople's support of a new product or model, encouraging more prospecting, and stimulating off-season sales.