In its earliest days, the radio industry earned income through
A. license fees.
B. sale of receivers.
C. government subsidies.
D. subscribership.
Answer: B
Communication & Mass Media
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The leading advertiser, spending about $5.2 billion annually for mass media ads, is
A) General Motors. B) Verizon. C) Procter & Gamble. D) Ford.
Communication & Mass Media
Which response demonstrates the best example of an active listening technique?
A) Don't feel so bad. B) In time you'll forget all about this. C) Cheer up. D) You must feel really hurt.
Communication & Mass Media