________ are common objectives held by conflicting parties that are more important than their conflicting individual objectives

The roles of initiator, orienter, and energizer are particularly important to groups because they:

A. Are interpersonally oriented B. Are goal-oriented C. Keep the group operating together D. Allow for effective record-keeping E. Provide a way for leadership to emerge

The stage of the marketing research process that may be eliminated is _____

a. problem definition b. implementation of findings c. recommendations d. primary data generation