Matt is working with the NY Mets as part of a summer internship program. He is in charge of responding to informal conversations on social media with fans and other key audiences. What type of social media writing does this capture?
A. content
B. community
C. creation
D. conversation
D. conversation
Communication & Mass Media
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All of the following values are thought to have universal appeal before all audiences and cultures except
a. shared enemies. b. honesty and fairness. c. self-determination. d. respect for tradition.
Communication & Mass Media
The authors, noting McClelland's research, note that a person with a high need to achieve:
A) Sets very difficult goals he or she probably cannot achieve B) Sets very easy goals to be sure she or he will be able to achieve them C) Sets moderate goals that can be achieved D) Sets no goals; this person is, instead, process driven
Communication & Mass Media