Identify and discuss two major issues facing electronic and digital media managers as a result of technological advances

Being a PR spokesperson, Jennifer needs to conduct a campaign for the audio album release of Mike Feller, a famous musician. What steps should Jennifer take whilecreating a plan for the campaign, and why?

a. She should follow the three crucial steps while developing a plan: identify the situation, gather information, and analyze the information; this helps draw strong conclusions. b. She should conduct a brainstorming session; this helps generate creative solutions and ideas. c. She should carry out a focus group interview; this helps obtain detailed research about a specific issue. d. She should conduct a survey; this helps learnthe attitudes and perceptions of the target audience.

What is the persuasive style that emphasizes and targets listeners' emotions?

A) quasilogical B) analogical C) perceptual D) presentational