A company takes a product or service that is widely marketed and develops a system for customizing it to each customer's specifications. This is referred to as:
A) mass customization.
B) selective marketing.
C) user modeling.
D) behavioral targeting.
A
Business
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Which of the following terms refers to a Japanese conglomeration of companies organized around a single bank for their mutual benefit?
a. keiretsu b. concertazione c. shunto d. kaizen
Business
________ is a publication that provides unbiased ratings and recommendations for a host of products and services
A) USA Consumer B) Consumer Reports C) People Magazine D) Bloomberg Weekly
Business