A consolidated balance sheet refers to:
A) a balance sheet of a large firm that has numerous subsidiaries, each with its own balance sheet that have been combining into one all-encompassing balance sheet.
B) a balance sheet of a large firm that has combined the balance sheets fo all wholly owned and some partially owned subsidiaries into one separate balance sheet.
C) a balance sheet of a large firm that has combined the balance sheet of all partially owned subsidiaries into one separate balance sheet.
D) All of the above.
B
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Advances in gatekeeper technologies help marketers to easily reach respondents.
a. true b. false
Which statement is NOT true about the Hispanic American segment?
A) The Hispanic American segment is becoming a less important segment to marketers. B) The Hispanic American segment is growing rapidly. C) Hispanic Americans tend to be brand loyal, especially to products made in their country of origin. D) Hispanic Americans are a relatively young segment. E) Hispanic American households are larger on average than other U.S. households.