Whereas marketing and financial careers have been transformed by the growth in information systems, thus far the job of management has remained relatively unaffected

Whenever a new marketing research problem is addressed, ________ research must be preceded by appropriate ________ research

A) qualitative; quantitative B) quantitative; qualitative C) observational; qualitative D) descriptive; observational E) total; partial

Which product will most likely be exclusively distributed?

A) BMW cars B) Levi's blue jeans C) Bazooka bubble gum D) Prairie Farms yogurt E) Coca-Cola