If you purchase a bond that matures in 5 years but you may have to cash it in before that time, you are exposed to

A) credit risk.
B) default risk.
C) interest rate risk.
D) liquidity risk.

Answer: C

Business

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Automobile manufacturer ads comprise about 15 percent of all magazine advertising revenue. One reason auto manufacturers spend so much on advertising is that consumers do not purchase vehicles on a regular basis

When they do make decisions to purchase new cars, the auto companies want to make sure consumers remember the right brand. This illustrates the concept of: A) decay effects B) wear out effects C) carryover effects D) threshold effects

Business

Data are pieces of information from the problem environment

Indicate whether this statement is true or false.

Business