Consumer products refer to ________
A) products purchased by consumers for further processing or for use in conducting a business
B) products and services bought by final consumers for personal consumption
C) primarily intangible offerings from marketers
D) raw materials as well as manufactured materials and parts
E) products that aid in the consumer's production or operations, including installations and accessory equipment
B
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A few years ago, a company brought a miniature version of its cereal bars to market. The nugget-sized product was very successful because it was not messy. Another company recently introduced a similar product under its own brand
Mini-cereal bars are most likely in the ________ stage of their product life cycle. A) introduction B) youth C) growth D) maturity E) extension
According the Path-Goal Theory, the leader must motivate followers by:
a. strengthening the links among effort, performance, and outcomes b. encouraging them to do their best c. encouraging employee centered goals d. being both a supportive and a task-oriented leader who focuses on followers