Maggie, a PR professional with an electronics firm, is often tasked with assessing public opinion about the company’s products, monitoring industry trends, and keeping abreast of current issues. Maggie is currently focused on which role of a PR professional?
a. crisis manager
b. strategic advisor
c. writer
d. marketing communications expert
b. strategic advisor
Communication & Mass Media
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Public relations is a process, which is a series of actions, changes, or functions
Indicate whether this statement is true or false.
Communication & Mass Media
People who take the time to sift information, evaluate it, and form an opinion that is expressed to others are known as
A) scientists. B) evaluators. C) opinion leaders. D) celebrities. E) citizen journalists.
Communication & Mass Media