You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about him

What step in the selling process is being carried out here? What is the importance of this step?

This step is called preapproach. This helps to understand aspects such as how the purchasing process is conducted at the company, how is purchasing structured, number of purchasing departments in larger companies, and so forth. This information is useful to qualify the prospect, gather information, or make an immediate sale.

Business

You might also like to view...

In ________ testing, each module is tested alone in an attempt to discover any errors in its code

A) Unit B) Stub C) Integration D) System

Business

A check is issued to pay the rent for 6 months in advance. The cash account will be credited. What account will be debited for this transaction?

a. Prepaid rent b. Rent expense c. Unearned rent d. Rent payable e. Rent earned

Business