Examples that recount a true story or experience are called ______ examples.

Which marketing tool provides time-to-time updates on sports for fans?

a) Social media b) Mass media c) Promotional campaign d) Word-of-mouth campaign

What element is missing from the following rejection message: “I don’t think your approach to this problem is the best one”?

a) disagreement with the content b) agreeing with the content c) emotional or experiential qualifier d) direct disconfirmation