The part of the media plan that notes when and where ads will appear is the:
A) marketing analysis.
B) advertising analysis.
C) media strategy.
D) media schedule.
D
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A(n) ________ is a very short story, usually a true one, that can bring a subject to life
A) citation B) anecdote C) quotation D) message headline E) paraphrase
What should Charles most likely do?
A) He should quit the job because he cannot succeed in a territory that is disorganized and about which he has little information. B) He should ask the manager for a list of orphaned customers and their contact information to develop potential referrals. C) He should start fresh by developing his own prospect base and forget about the retiring representative's customers. D) He should piece together his prospect base by asking the retiring representative for information and matching that information up with invoices from the billing department. E) He should ask the other sales representatives in the department to each give him three or four of their prospects so that he can start to put together a prospect base.