Compare and contrast marketing messages and sales messages
What will be an ideal response?
Marketing and sales messages use the same basic techniques as other persuasive messages, with the added emphasis of encouraging someone to participate in a commercial transaction. Although many people use the terms "marketing message" and "sales message" interchangeably, there is an important difference: Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision. Sales messages take over at that point, encouraging potential buyers to make a purchase decision then and there. Marketing messages focus on such tasks as introducing new brands to the public and encouraging customers to visit websites for more information, whereas sales messages make an explicit request for people to buy a specific product or service.
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With regard to tax recognition of alimony in connection with a 2016 divorce, which one of the following statements is true?
a) Payments may be made in cash or property. b) The divorced couple may be members of the same household when payments are made. c) If the payor spouse pays premiums for insurance on his life as a requirement under the divorce agreement, the premiums are alimony if the payor spouse owns the policy. d) Payments must terminate at the death of the payee spouse.
An actual DSS application that assists in the decision-making process of an organization (e.g., a DSS for investment portfolio management or a DSS for staff scheduling) is referred to as a:
A) specific DSS. B) DSS generator. C) planning DSS. D) DSS model.