An ad using a jogger who is running along a path suddenly imaging seeing friends and "fans" cheering is using which message execution style:

McConachie’s incremental annual after-tax operating cash flow is closest to:

McConachie Company is considering the purchase of a new 400-ton stamping press. The press costs $360,000, and an additional $40,000 is needed to install it. The press will be depreciated straight-line to zero over a five-year life. The press will generate no additional revenues, but it will reduce cash operating expenses by $140,000 annually. The press will be sold for $120,000 after five years. An inventory investment of $60,000 is required during the life of the investment. McConachie is in the 40 percent tax bracket. A. $116,000. B. $124,000. C. $140,000

Which of the following is NOT a limitation of the use of learning curves?

A) Any change in personnel, design, or procedure can alter the learning curve. B) Time measurements on early units completed must be accurate. C) The culture of the workplace may alter the learning curve. D) Direct labor and indirect labor may not follow the same learning curves. E) All of these are limitations of learning curves.