To develop the cost of goods sold budget, it is necessary to start by calculating the projected cost to produce each unit

The final stage in the hierarchy of effects model is liking and/or preference

Indicate whether the statement is true or false

Licensing is not a good option if the competitive advantage of a firm is based upon managerial or marketing knowledge that is embedded in the routines of the firm or the skills of its managers, and that is difficult to codify in a "book of blueprints

Indicate whether the statement is true or false.