A manufacturer of acrylic, latex, and nitrile gloves sells to medical laboratories, factories where employees handle chemicals, companies that manufacture micro-tech equipment, and cleaning services
The company is organized to better satisfy the specific needs of each of its four target markets, so it uses a ________ structure.
A) product category
B) market manager
C) brand manager
D) venture team
E) family brand
B
Business
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Directors who are not employees of the company are:
A. inside directors. B. independent directors. C. lead directors. D. outside directors.
Business
George is analyzing the market for his bagel business. He knows that his shop has the highest
quality bagel in the city. He has picked up several customers who previously shopped at a competitor but told him they switched because of his consistent quality. For George's bagel business, this represents a(n) A) opportunity. B) threat. C) obligation. D) weakness. E) strength.
Business