According to Christopher Bartlett and Sumantra Ghoshal, how can local companies differentiate themselves from foreign multinationals?

What is the paired comparison approach for employee evaluation?

a. the evaluator compares each employee against every other employee individually in a given criteria b. the evaluator places employees into a particular classification c. the evaluator lists employees in order from highest to lowest performance levels d. the evaluator compares an employee's current performance to performance in a previous evaluation e. the evaluator compares performance of two separate teams

You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information. What type of information could that data produce?

What will be an ideal response?