A seller backs out of a purchase contract without having contractual grounds to do so. What type of lawsuit should the buyer bring?

Long-term partnerships among channel members working together to reduce inefficiencies, costs, and redundancies in the entire marketing channel is called

a) supply chain management. b) vertical channel integration. c) industrial management. d) industrial distribution. e) marketing management.

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power

A) referent B) informational C) legitimate D) coercive