Amy saw a commercial on television for a newer Barbie house than the one she currently has, and of course, she wanted it. Advertising has been criticized because it is used to drive people to feel a need or want
What is this called and why is advertising criticized?
Demand creation means using an external message to drive people to feel a need or want. Demand creation becomes a question of ethics when social critics charge that the demand is artificial. In other words, the products really aren't needed and people's wants are being manipulated unnecessarily.
Business
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