Is it a safe strategy to write a news release in the inverted pyramid structure?
A) Yes; editors scan the top of the story quickly to determine interest.
B) No; the narrative structure ensures better readership.
C) Yes, because editors cut from the bottom of the story.
D) Not always; a delayed lead may serve the story best.
E) Both A and C.
Answer: E
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The theory that tells you which personal characteristics go with other characteristics, such as matching positive characteristics with other positive characteristics, is called
A) self-fulfilling prophecy. B) self-disclosure. C) personality matching. D) implicit personality theory.
Monica is a journalist who writes a story about the auto expo she is attending. She makes use of a specific space within the auto expo, where the media kits are distributed and where she can send her finished story to the news agency she works for
What this area called? a. Newsroom b. Reception c. Auditorium d. Lunchroom