Ford motors, uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain
Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of the following traits?
A) sincerity
B) intelligence
C) imagination
D) sophistication
E) ruggedness
E
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Big John's Manufacturing currently produces its lead product on a machine that has a variable cost of $0.32 per unit, and fixed costs of $75,000
Big John is considering purchasing a new machine that would drop the variable cost to $.28 per unit, but has fixed costs of $150,000. What is the cross-over point between the two machines?
Which of the following is not true about business process management (BPM) and enterprise resource planning (ERP) systems?
A) ERP systems encompass all functions and processes in an organization, but BPM systems are implemented at process or unit levels in an organization. B) BPM systems are process-centered, but ERP systems are data-centered. C) Organizations can use both ERP and BPM systems at the same time. D) ERP and BPM systems rely heavily technology for communication and coordination.