Which of the following is NOT one of the common public relations tools?
A) globally integrated messages
B) controlled messages
C) publicity messages
D) semicontrolled messages
E) sponsorship of special events
A
Explanation: A) Globally integrated communication messages are part of the promotional mix used to promote companies that are interested in informing a global audience about their products and persuading people in many parts of the world to purchase their products. Public relations uses controlled messages, semi-controlled messages, and publicity to create and maintain a positive business image. Sponsorship of special events is a form of semicontrolled messages, because participation by the press and stakeholders is not under the control of the sponsoring company.
You might also like to view...
In ratio analysis, comparisons can be made to _______________________, __________________, or _________________________.
Fill in the blank(s) with the appropriate word(s).
To develop spatial maps by means of discriminant analysis, the independent variable is the brand rated and the dependent variables are the attribute ratings
Indicate whether the statement is true or false