A manager who first offers an opportunity to disinterested directors or shareholders who turn it down has the right to take advantage of the opportunity herself

A ________ is the logic that guides the selection of a particular marketing mix to achieve marketing objectives

A) promotional strategy B) media strategy C) marketing-mix strategy D) media plan E) media-mix model

Innovators tend to be better off financially than other adopter groups

Indicate whether the statement is true or false