When we look at ads, we tend to follow a/an:

a. Z movement
b. N movement
c. O movement
d. S movement

a

Communication & Mass Media

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It is important to remember that hypothetical examples ________

A) have not yet occurred B) can be verified C) should be only a word or two long D) none of the above

Communication & Mass Media

Which item below does NOT apply to content in an informative presentation?

A. Calling for overt audience response or behavior increases comprehension more than does repetition. B. Humor can make a dull presentation more interesting, and it increases information retention. C. Simple words and concrete ideas are significantly easier to retain than are more complex materials. D. Audiences remember and understand generalizations and main ideas better than details and specific facts.

Communication & Mass Media