Analyzing the problem guarantees a solution

One of the basic values that strongly influenced attitudes in the United States' first 200 years and still holds for a majority of Americans today is nonconformity

Indicate whether the statement is true or false a. True b. False

When a firm cannot conduct an entire marketing research project in house, it must select an external supplier for one or more phases of the project

One of the things that the firm does not need to consider or do when selecting an external research supplier is ________. A) compile a list of prospective suppliers B) realize that the cheapest bid is not always the best bid C) develop criteria for selecting an outside supplier D) All of the above must be considered or done.