Planned value, actual cost, and break-even analysis are three variables used extensively in organizations to calculate variances

The media that usually is best at targeting specific customers for a direct response ad is _________

a. Television b. Magazines c. Newspapers d. Billboards

Patents and trademarks are valuable to products and services dimensions. Which dimension of brand equity do they fall under?

A) brand associations B) other brand assets C) perceived quality D) brand awareness