Choose the research term that describes the following concept: achieved when one measurement can be linked to some other external measure.

A. Criterion-related validity
B. Content validity
C. Face validity
D. Construct validity

Answer: A

Communication & Mass Media

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Which of the following goals represents the purpose of audience

analysis? a. Knowing who they are b. Knowing their interests c. Knowing their attitudes d. Knowing what they already know e. All of the above.

Communication & Mass Media

Which of the following are the three general speaking purposes highlighted in your textbook?

A) entertain, inform, and persuade B) entertain, highlight, and persuade C) entertain, mindmap and persuade D) general purpose, specific purpose, and thesis E) general purpose, thesis, and ending

Communication & Mass Media