What is a distinct difference between the social science approach and the interpretive approach?

a. The social science approach emphasizes content analysis, while the interpretive approach emphasizes observation in a naturalistic setting.
b. The social science approach seeks to uncover power differentials between individuals, while the interpretive approach seeks to uncover power differentials between social classes.
c. The social science approach is critiqued for providing little insight into individuals’ beliefs and attitudes, while the interpretive approach is critiqued for pulling in too many research participants.
d. The social science approach attempts to find universal laws, while the interpretive approach focuses on individualized communication.

Answer: d

Communication & Mass Media

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