Mini-Case Question. If Vincent & Rankine realizes a sales increase of 1.2% and an increase of 4.8% in ad expenses in that period of time, what is the advertising elasticity for the brand?

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics

In this instance, Dan has been directed to study the ________ of the company. A) macroenvironment B) microenvironment C) technological environment D) demographic environment E) political environment

Using personal pronouns:

a. causes you to write almost automatically in passive voice b. creates a more readable sentence structure c. both of the above d. none of the above