The universal audience is the group of listeners who share the characteristics of people in general,

such as self-interest, common sense, and enthusiasm for a good story.

Indicate whether the statement is true or false

FALSE

Communication & Mass Media

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One strategy to use for adapting the structure of a presentation to an apathetic audience is to:

a) include counterarguments and refutations. b) initiate a question-and-answer session. c) use a structure that emphasizes action. d) encourage audience participation and feedback.

Communication & Mass Media

Which type of graphic will most reliably add value to a package?

A. pie chart B. superimposed text C. map D. bar graph

Communication & Mass Media