Which of the follow is NOT true about public relations?
a. with the growth of the internet, PR is quickly losing its impact
b. consumers have become increasing skeptical of marketing claims made in conventional media
c. media coverage generated by PR is seen as more credible than paid advertising
d. PR has become increasingly important as costs of other forms of marketing communications continue to increase
e. PR can support the IMC effort by building and maintaining the image of the firm
Ans: a. with the growth of the internet, PR is quickly losing its impact
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Margaret, a new manager at The Royal Deli, has been asked to focus on the competitive environment of the organization. Which of these factors is among those that Margaret should focus on?
A. government policies B. demographics C. suppliers D. technology E. social factors
Most simple requests can be handled by explaining
A) what you want to know or want the reader to do. B) who is making the request. C) why the request is critical. D) who the reader should seek help from to fulfill the request. E) the potential outcome if the request is denied.