Vertical applications software is more commonly used in a wide variety of organizations than is horizontal software

Which part of the marketing concept is concerned with using information about present and potential customers to provide a product that will satisfy them at a price that is acceptable to them, that will yield a profit, that will promote the product, and ensure that the product is distributed so that it is available to customers where and when it is needed?

a) Surveying b) Developing c) Implementing d) Summarizing

A company that is introducing a new product has to choose between four different manufacturing methods, referred to as methods A, B, C and D

Depending on the demand for the product, they have forecasted different levels of expenses for the year (values are in thousands). The company has identified three possible states of nature for economic growth, and named them High, Medium, and low. Which alternative is best in accordance with an optimistic outlook? Which alternative is best according to a pessimist? High Medium Low Method A $450 $670 $780 Method B $950 $320 $200 Method C $375 $575 $775 Method D $800 $400 $300