List the various types of sales promotions. What are the objectives of each type?
What will be an ideal response?
The various types of sales promotions are consumer promotions, trade promotions, business promotions, and sales-force promotions. Sales promotion objectives vary widely. Sellers may use consumer promotions to urge short-term customer buying or enhance customer brand involvement. Objectives for trade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company's products and give them more shelf space. Business promotions are used to generate business leads, stimulate purchases, reward customers, and motivate salespeople. For the sales force, objectives include getting more sales-force support for current or new products and getting salespeople to sign up new accounts.
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Indicate whether the statement is true or false