All financial transactions have a buyer and a seller

Marketing measurement has both process and structural implications for a business. Which of the following is a structural implication?

A) the need to assign staff to perform the necessary measurement tasks B) the need to understand how marketing information is generated C) the need to determine how employees are rewarded for using measurement data D) the need to determine how marketing information will be analyzed E) the need to determine how management will be rewarded for using measurement data

The times-interest-earned ratio would be classified as a(n)

A) activity ratio. B) leverage ratio. C) profitability ratio. D) liquidity ratio. E) growth ratio.