Which of the following is the best source of for industry-level information?
A) company collateral B) a company website
C) press releases D) trade publications
D
Business
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The ________ relates marketing objectives to a company's sales volume.
a. Corporate objective b. Media strategy c. Sales target objective d. Creative strategy e. Media mix
Business
One of the foundational research projects in public relations was the study of Excellence in Public Relations and Communication Management, conducted in the 1980s. This project was supported by a grant from which organization?
A. Plank Center for Leadership in Public Relations B. IABC Research Foundation C. The Arthur W.
Business