When writing a cover letter using the AIDA plan, what type of information should be included in the interest/desire section?
A) What interests you most about the position
B) How much you want to work for the organization
C) Skills and abilities that support the goals of the company
D) A request for an interview
E) What job you are applying for
Answer: C
Explanation: C) Rather than simply restating the content of your résumé, demonstrate your knowledge of the company by showing how your abilities match the mission or goals of the potential employer.
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What will be an ideal response?
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A) kataphatic B) agonistic C) apocalyptic D) apophatic E) platonic