In adaptive forecasting,
A) there is an assumption that the estimates of level, trend, and seasonality within the systematic component do not vary as new demand is observed.
B) the estimates of level, trend, and seasonality within the systematic component are not adjusted as new demand is observed.
C) the estimates of level, trend, and seasonality are updated after each demand observation.
D) All of the above are true.
Answer: C
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A. Good relationship self-awareness B. Creating intimacy C. Trust building D. Partnering E. Commitment
An audit is conducted:
A) after the planning period is over. B) before finalizing the marketing plan. C) after the marketing plan is completed. D) before preparing the marketing plan.