The news of Tom's promotion started spreading around the company well before the official

announcement was made. The news of Tom's promotion is an example of __________ communication.

A) upward
B) downward
C) lateral
D) grapevine

D

Communication & Mass Media

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An organization's response can vary from pure advocacy to pure accommodation. This can be represented by a contingency

a) continuum. b) matrix. c) factor. d) theory.

Communication & Mass Media

Which of the following sets public relations apart from advertising?

A. persuasion B. use of internal and external goals C. use of mass media D. use of feedback E. use of diffusion theory

Communication & Mass Media