Which of the following would allow a company to monitor what stakeholders are saying about the company on social media sites?
A) Facebook "likes"
B) Automated reputation analysis
C) Twitter feeds
D) Blog threads
E) Stock prices
Answer: B
Explanation: B) Monitor the conversation. If people are interested in what your company does, chances are they are blogging, tweeting, podcasting, posting videos, writing on Facebook walls, and otherwise sharing their opinions. Use automated reputation analysis and other technologies to listen to what people are saying.
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When responding to rumors and countering negative information in a social media environment, a company should not
A) engage customers early and often. B) monitor online conversations. C) rely on its reputation to protect it. D) respond appropriately and professionally. E) evaluate any negative messages.
With regard to Gross National Product per capita, which of the following categories of countries is considered to be developed?
A) lower-middle income B) high-income C) low-income D) upper-middle income