Researchers have found that buyer-supplier relationships differed according to four factors: availability of alternatives; importance of supply; complexity of supply; and supply market dynamism. Based on these four factors, they classified buyer-supplier relationships into eight different categories. What are those categories?
What will be an ideal response?
Answer: The categories are:
? basic buying and selling
? bare bones
? contractual transaction
? customer supply
? cooperative systems
? collaborative
? mutually adaptive
? customer is king
Business
You might also like to view...
Using traditional media to promote and attract customers to a website is:
A) cyberbranding B) brand spiraling C) off-line branding D) viral marketing
Business
How do distributors, retailers, and other intermediaries help a company to improve the quantity and quality of its marketing intelligence?
What will be an ideal response?
Business