Members of a family who suggest or plant the seed for the purchase process are called _____

If a company's price-per-share increases, its book value goes up.

a. true b. false

Straight rebuys ________

A) are the most complex of purchase types because they require customer relationship management B) are more complex than new-task buys C) often involve products with low risks D) involve recruiting new vendors E) are the B2B version of comparison shopping in the consumer market